Web Designers, What is the ONE Best Actionable Design Tip that you Can Offer to the World?

If you’re looking for web design tips, you might discover too much of a good thing. There’s a veritable ocean of guidance on the topic. To help you navigate, we’ve asked professionals in the web design industry to narrow it down for you. Read on to learn their “best of the best” tips.
Christopher Misterek

Christopher Misterek

Chris launched Self-made Web Designer knowing he could help people go from knowing nothing about development or design to having a thriving, freelance side hustle or full-time career as developers.

You have to design with the end goal in mind.

Web design isn’t fine art. No one takes a screenshot of their website, prints it out and hangs it next to a photo of their family. So, if your designs don’t scream purpose and point users in the direction you want them to go then you’re missing it.

I often see websites that are little more than an online business card. If you want to engage users and really see your presence on the web impact your business or organization, you have to start with the end. Start with where you want people to end up. If that’s buying a product or signing up for a service then great. If it’s to inform or educate then make sure you’re doing it intentionally and not leaving a ton of opportunity on the table. If you’re not doing it, you can guarantee your competition is.

Make your website trustworthy!

To use your company, prospects have to trust you so you have to clearly demonstrate that your company does what it does well and that you are a credible expert in your field. The specifics of demonstrating credibility depend very much upon the industry, but a few obvious starting points are reviews, testimonials, qualifications, memberships in trade bodies (e.g., guild of master craftsmen), social proof (other clients) and guarantees.

The right mix of credibility factors will depend upon your business and industry, but ensuring that people trust your business and see you as a highly credible provider will boost your conversion rates and add value to every other traffic generating and marketing tactic.

Marcus Miller

Marcus Miller

Marcus Miller is the head of SEO and Digital Marketing at the UK Agency Bowler Hat. Marcus has worked in the digital marketing industry for over 20 years now and currently runs the UK agency Bowler Hat.
Adam Green

Adam Green

Adam Green, Web Support at CurrantWeb.

Put yourself in the shoes of your audience

I would say if I had to choose a single best actionable design tip it would be to put yourself in the shoes of the target audience. Remember, design is there to serve a purpose in the most effective way possible. The design has to be both practical and pleasing to the eye. Think to yourself, “If I was the target audience, would this make sense to me and does it work as I would expect it to?” Ask what it is the target audience wants and requires and don’t let other things distract you from this.

Set the foundation first

Set the foundation first before you start decorating the walls. In the beginning, designers are anxious to start trying all the colors and fonts – forgetting why or what they’re trying to achieve in the first place. Do the foundation first. Always.

Drea Matsuda

Drea Matsuda

Drea Matsuda is a professional artist and graphic designer living in California. Skills include Adobe CS + CC, HTML, Javascript, CSS, typography, acrylic + watercolor painting, calligraphy, photography. Find her at @inspiredDreaM
Han Castanedo

Han Castanedo

Han Castanedo, Senior Designer at Duckpin, is a multidisciplinary designer and illustrator from Southern California.

Invest time in learning responsive systems!

Knowing how CSS Grid and Flexbox work will allow you to communicate better with your developers and design websites with an experience that stands the test of time and different device sizes.

Include call-to-action

Include a “Contact” form and “Call Us Now” and “Email Us Now” buttons upon site load. We always tell clients that when someone is looking for you via mobile they want a way to connect with you. Having the phone, email, and contact form in their face, right away, works!

Jordan Milewski

Jordan Milewski

Jordan Milewski, Senior Project Manager with Social Firestarter, has designed over 100 custom websites in the past 7 years.
Tim Absalikov

Tim Absalikov

Tim Absalikov, Co-founder, and CEO of Lasting Trend – Digital Marketing Agency in New York.

Be memorable

In every memorable site, there is something that we like. It can be anything: interesting news or funny pictures, videos or useful information. The most important thing is that a large number of users like the content. So, I advise you to simplify user access to content. Good design in 90% of cases is not noticeable even for pros! Do you notice 9gag design?

Bold graphic images.

The saying is “a picture is worth a thousand words” so by giving your audience many, high-quality engaging images that represent your brand, your products, and your services, you’re giving them even more content and more of an opportunity to learn about your business, including what you do and what your message is about.

Kristin McCrossin

Kristin McCrossin

Kristin McCrossin, Creative Director at Boomtown Internet Group. Kristin is a graduate of West Chester University with a major in Communications and a focus on Advertising and Public Relations.
Conner Rhoden

Conner Rhoden

Conner Rhoden owns and operates Voyage Web Designs, an SEO and web design firm based out of Rosenberg, Texas.

Use free tools

Use free, in-depth analytics software (such as hotjar.com) for every single website that goes online for a client. Tools like this let you see exactly how your client’s website is being used in real-time.

You can then use this data to follow up with your client and suggest changes in order to increase conversions. To say they’ll be impressed is an understatement. It’s also a solid way to up-sell them to a monthly package!

Don’t be afraid of Gutenberg

If you’re on WordPress, don’t be afraid to try the built-in Gutenberg editor instead of third-party page-builder plugins, especially on newer, simpler pages that don’t require a bunch of bells and whistles. You can build nearly any page you need for most applications with nothing but standard Gutenberg blocks. Your SEO and user metrics will benefit from the extra speed and simplicity.

Dave Reed

Dave Reed is a lifelong musician and home recording aficionado with over two decades of experience in both home and professional studio environments. Dave has been building websites since Javascript was new. Web: homestudiotoday.com

This is a crowdsourced article. Contributors are not necessarily affiliated with this website and their statements do not necessarily reflect the opinion of this website, other people, businesses, or other contributors.