The Thanksgiving season spending in 2016 set new records for both Black Friday and Cyber Monday. Both days experienced double-digit percentage growth, recording more than $3 billion in sales each.
The retail industry will be relying on fast checkout options, fully stocked inventory and affordable prices to move merchandise through online channels. The holiday shopping trends point to buying behavior that is focused on online shopping, particularly through the use of mobile devices.
Want to cash in on the increase in sales? Consider the following web design tips.
- Be responsive – Long-gone are the days of designing websites primarily for desktops. As of 2016, Google reported that mobile traffic overtook desktop so a mobile-friendly website design is a must.
- Ensure clear call-to-action – Once a visitor hits your website, what do you want them to do? Have clear goals in mind and ensure that your calls-to-action guide the visitors accordingly.
- Have hosting on lock – If you’re expecting plenty of traffic on these busy shopping days, do you know how well your website can handle the increase in traffic? Make sure your hosting is up to par with sufficient RAM and load balancing so your site doesn’t crash during the rush.