There is a prevailing concept in marketing that websites need to be redesigned every two to three years. In some cases, right after launching a website, the owner is already thinking of how to reshape it. The following are common reasons why you may want to redesign your website:
- You need to manage content better – Putting in place a content management system for your website will enable you to get more leads. The right content management system can make it easier to add and update content to attract your target audience.
- You don’t know if you are getting results – Your website is not helpful if you can’t measure it’s productivity. Reinventing your website can allow you to implement proper KPIs or other ways to measure.
- Your website does not show on search engines – There are billions of searches on Google every month, which means that you have at least thousands of opportunities to be found by searchers. If you Google your company name and cannot find it, take note. Re-evaluate your site design and ensure that your content is relevant to searches.
If your site is in need of a redesign, do it sooner than later. An effective website can make the difference between a thriving business and a struggling one.