Do you offer Search Engine Optimization?

Yes, we do offer search engine optimization.  This process is also known as “SEO.”  So, what is it exactly?  From a high level, search engine optimization consists of two main areas of focus.

1) On-Page Optimization

The first process of structuring the content and variable on your website (on-page optimization) in a way that it is easier for search engines to read.  This consists of, but is not limited to, variables like the following:

  • Text and verbiage within your website (copywriting)
  • Title Tags
  • Meta Descriptions
  • Meta Keywords (mostly outdated nowadays in the world of SEO)
  • Image alt tags
  • Page load speeds

Once you have a solid foundation of on-page optimization you then build off-page optimization.

2) Off-Page Optimization

This is how other sites reference your website, link to you, talk about your brand, etc.  This off-page optimization builds up the “popularity” of your website within search engines.  Off-page optimization consists of, but is not limited to, these variables:

  • Backlinks (links from other websites to yours)
  • Press releases (creating brand awareness)
  • Articles (sharing your authoritative knowledge of your industry)

This just a small example of the dozens of variables that go into SEO.  If you would like to know more about how we can help optimize your website, visit our SEO page.