A landing page carries special weight because it is the first page a visitor sees. The importance of a landing page lies in its ability to invite visitors to engage with your site’s content. Consider these ideas for making your landing page work to your advantage.
- Connect to potential customers.
Landing pages are a good way to reach out to your intended market. Well-conceived design and content can connect your customers to your site. Use an eye-catching design to package basic information about your business as well as a few customer reviews.
- Provide key information.
You don’t have to give a lot of information, but just a few sentences to pique interest in your products or services is crucial. Focus on presenting your value propositions to inform visitors why they should buy your product or services.
- Analyze clicks, bounces and heat maps.
Your landing page can help you track the behavior of your target market. You can analyze data from your landing page and use it to make your site more engaging to customers.
- Advertise through Pay-Per-Click.
Consider advertising online through Google Adwords or a PPC network. PPC allows you to direct traffic to a specific landing page. The more relevant of a page that you direct targeted visitors to translates to higher conversions.
- Make it eye-catching
There’s no substitute for visual appeal. Along with including smart content, make sure that your landing page looks professional and beautiful.