Black Friday, which comes after Thanksgiving Day, is the unofficial start of the holiday shopping season. Shoppers flock to stores in droves to take advantage of low prices. Stores anticipate the day because it is usually the single biggest revenue-producing day of the year. Businesses may offer deep discounts in order to lure shoppers in the door and get their fair share of the estimated $1.6 billion in sales for the day.
To maximize your business’s Black Friday success, consider taking these steps:
- Prepare early – Many stores start getting ready for the Black Friday sale as early as the close of back-to-school season. You can calculate sale prices, make store signs, update the business website, and train your employees for the big day.
- Train staff – Start early preparing staff for the rush of holiday shoppers. Educate them about the sales you will be offering. Help them learn how to navigate stressful situations that could crop up amidst the craziness of the day.
- Take inventory – Stores can take inventory of merchandise several weeks before Black Friday. In addition to the merchandise that will be sold, take inventory of equipment and supplies that will be needed for Black Friday. You do not want your Black Friday sale disrupted by a lack of shopping bags or receipt tapes for the cash registers.
- Spread the word – Upon completion of business plans for your Black Friday sale, start letting your customers know what they can expect. Communicate through the channels of social media, blast emails, newspaper advertisements, fliers, or display signs.
- Update your website – Modify your website to give your customers a clear idea of what you will be offering on Black Friday and Cyber Monday. Instead of posting individual prices for each piece of merchandise, keep it simple with statements like “40% off all regular priced items” or “take an additional 25% off sale items.”
Don’t let the surge of holiday shoppers overwhelm you. Start planning now, and you’ll be ready to make the most of the biggest shopping day of the year.