Each website has a different audience, and each audience has its unique characteristics. Some websites may appeal to kids and be fun and interactive. Others may sell adult-oriented products such as home security systems or car insurance.
When you design a website for a particular age group, educate yourself on your audience’s desires and emotional triggers. It is important that your website designers thoroughly understand the demographic that you’d like to appeal to.
Designing for children
If you are designing your website for kids:
- Keep a clean user interface. Too much clutter can distract children.
- Use vivid and exciting colors.
- Use animation and sound.
- Reinforce actions through emotions.
Designing for teenagers
Teens are more adept at technology and have access to more mobile devices. If you are designing for teenagers, consider the following.
- Simplify your website design to eliminate distracting material.
- Include plenty of visually stimulating graphics.
- Make sure that your design does not look too simplistic or childish.
- Keep up with social trends.
Designing for adults
Designing for adults is straightforward. They are drawn in by content and not by sound or animation. Adult users value content and are more intent on getting answers to their questions.
Designing for the golden years
As adults decline in dexterity and motor skills, their ability to navigate a website diminishes. Furthermore, some seniors have only recently been introduced to the web, so keep your design simple and intuitive. Seniors are more open to exploring websites and often more patient than children and adults.
Seniors value interaction and are more willing to research, read, and learn new things. Because they are more experienced in life, they are often very adept at solving problems. Design for this age group should feature easy-to-read text and links that are simple to click. Navigation should be simple and straightforward.
Nobody expects a design to appeal to all age groups. Know your main audience and cater specifically to their needs, aptitude, goals, and preferences.