by Damon Burton @ Utah Sites | Mar 4, 2025
Search engine optimization (SEO) is about more than achieving a high ranking on search engines—it’s about ensuring the people you’re trying to reach can find you. Without SEO, your business is invisible to potential customers, no matter how great your products or services are.
To avoid getting lost in the endless digital abyss, you must craft your webpage with both users and search engines in mind. Your website should be easy to navigate, attractive to visitors, and optimized for search engines so users can find it. Most people stick to the top search results on Google, so having an SEO-friendly website is essential.
Increase your chances of attracting users by implementing these seven tips for SEO optimization on your page.

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How to Optimize your Website for Results
1. Integrate Responsive Design
Responsive design is a web design strategy that adjusts the content and layout of web pages to function well on any device, whether a desktop computer, laptop, iPad, or smartphone. This provides a seamless user experience and increases your credibility with consumers.
Because each device has its own screen size and dimensions, your website must adapt to provide users with the best version of your site for their specific device. Users will struggle to navigate your website if you don’t integrate responsive design into your pages. You’ve probably found yourself on a non-mobile friendly website on your phone. It was likely unwieldy with too-small images and text. It probably required you to zoom in and out to get the big picture and left you wanting to “bounce” right off the site.
On the other hand, if users can comfortably navigate your pages on any device, they will likely spend more time reviewing your services. When Google notices that users are engaged, it will rank your site higher in search results because it perceives your site as more relevant.
2. Target Keywords
Content creation is an integral part of building your website. The more high-quality, targeted content you create and update, the more you attract visitors and encourage engagement. Content creation positions you as an expert in your field and allows you to target valuable keywords that bring in high-quality leads.
When selecting a topic, incorporate relevant keywords and phrases to ensure your webpage appears in search results. Keyword research helps you identify important phrases and their value to your SEO strategy.
Long-tail keywords include three or more search terms, such as “Utah Web Design Company.” These keywords are critical in attracting the right audience to your website, as the more detailed search terms attract a targeted group of users. In this example, the keywords narrow the target audience by location and services.
To drive traffic to your site, use these keywords in various content, including blogs and infographics. However, be aware that overstuffing your content with keywords can result in penalties from search engines like Google and hurt your website’s user experience. Incorporating keywords naturally in content will increase your chances of appearing in the most relevant search results and improve your ranking. A custom web design agency can help you strike a balance.
3. Optimize Headers
Don’t just incorporate your keywords in the body of your text; use them in header tags as well. Using keywords in your headers or titles helps Google better understand the context of your information and signals that the keywords are important. Additionally, relevant header tabs break down the information into organized sections and help your readers digest your content easily.
4. Refine Meta Descriptions
When reviewing your Google search results, you may notice that under the hyperlink, there is a brief paragraph detailing the page’s content. This short blurb is called the “meta description.” Meta descriptions incorporating keywords may help your rankings and increase readers’ clicks.
Therefore, crafting a concise and relevant meta-description that makes the most of the available space is important. You have about 150 characters before the ellipsis appears, hiding the rest of your text. Take the time to write the perfect description to drive traffic to your site.
5. Streamline Navigation
Good website navigation keeps things simple and organized while also creating internal links. Ensure your images link to product pages and use subcategories under main topic tabs. People prefer organized content, so it is helpful to arrange it in a clear hierarchy.
Group similar items together in a way that makes sense so visitors can easily find what they’re looking for.
6. Improve Load Times
The speed of your website affects how SEO-friendly it is. If your website takes too long to load, visitors might leave and go to a competitor’s site instead.
To improve your site’s loading speed, check the resolutions of images on your site. While images are great, large file sizes can slow things down. Reduce the resolution of your images to help your site load faster.
By compressing images, you’ll speed up how quickly the images load, which will help the whole site load faster, positively impacting SEO.
7. Promote User-Friendly Design
Readability is key to ensuring visitors can easily access your content. Even with a great design, if visitors can’t read your information, they won’t stay.
Maintaining consistency and visual appeal is the key to good design. If your content is hard to read, your site won’t be user-friendly, which hurts your SEO. Choose a clear text size to improve readability, ideally 12 points or larger for body text. Avoid hard-to-read colors like bright yellow on white backgrounds and choose fonts that stand out.
Also, break up long paragraphs with headings and bullet points to make content easier to skim. Shorter paragraphs—two to three sentences—are more inviting than large, dense blocks of text. These simple steps improve readability, making your site more user-friendly and SEO-friendly for better results.
Conclusion
Investing in an SEO-friendly website is ultimately a commitment to yourself. If you use these basic tips to increase your visibility, you will rank higher in Google search results and drive more organic traffic to your page. In simple terms, what’s good for search engine optimization (SEO) is what’s good for business.
Invest in your Utah business by working with our Salt Lake City custom web design company. Contact us at Utah Sites, where we specialize in creating client-centered, SEO-friendly websites.
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Infographic
To stand out in the digital landscape, design your webpage for both users and search engines. Ensure it’s easy to navigate, visually appealing, and optimized for search engines. Boost your chances of attracting visitors with these seven SEO tips in this infographic.

by Damon Burton @ Utah Sites | Feb 20, 2025
In today’s digital world, having a strong internet presence is crucial for any business looking to build its brand. Unfortunately, poor website design often hurts a business’s potential.
Consumers now expect websites to be fast, engaging, and visually appealing. Research shows that 72% of people say a poorly designed website can turn them away from a business.1 An ineffective website design can cost you potential customers, lead to wasted marketing efforts, increase bounce rates, lower conversion rates, and harm your SEO rankings.
In this article, we’ll discuss what makes a website design ineffective and the impacts of poor design on your online presence.

(rawpixel.com/Freepik)
10 Signs of Poor Website Design
- Cluttered—Too much information on the page overwhelms the reader. Keep it simple and straightforward. Remember to incorporate white space into your design.
- Difficult to Navigate—Confusing navigation is bad for web design because it makes it hard for users to find what they’re looking for. When people struggle to navigate a website, they get frustrated and leave—and Google notices. Sites with high bounce rates get penalized.
- Broken Links—Broken links lead to pages that no longer exist or cannot be found. This frustrates users because they can’t access the content they are looking for. They also make the website feel unreliable and unprofessional. For search engines, broken links can reduce the site’s ranking, as they negatively impact the site’s trustworthiness.
- Excessive Pop-ups and Ads—Pop-up advertisements annoy customers and make it challenging to navigate your website. This often causes users to leave the site quickly, which hurts online rankings.
- Slow Loading Speeds— If a site takes too long to load, visitors might get frustrated and leave before it even fully appears. This can cause users to miss out on content or services, which is bad for business. Plus, search engines like Google rank faster sites higher, so slow-loading pages can hurt your visibility too.
- Not Mobile-Friendly—Today, more people browse the internet on their phones than laptops. If a website doesn’t work well on a phone, it can be hard to use. Designing a mobile-friendly website keeps things easy to read and navigate on the go.
- Unprofessional Website Content—Poorly written website content is confusing for the consumer. If the message isn’t clear or engaging, visitors won’t know what to do next or how to get in touch. Without strong calls to action, like buttons saying “Buy Now” or “Contact Us,” users might leave without taking the next steps.
- Inconsistent Design Elements—Varied design elements can make your website look messy and confusing. If buttons, fonts, colors, or layouts are different on each page, it can be challenging for visitors to know where to click or what to focus on. Inconsistent design also makes your brand seem cheap and scattered. If you have a signature color, use it to increase brand recognition. Consistent design helps everything feel organized, making it a better experience for users.
- Poor Search Engine Optimization—Even if your site looks great, if you don’t optimize it properly for search engines, it won’t appear in results. This means fewer visitors, even if your content is valuable. Good SEO helps your site get noticed, making it easier for people to find and use. Without it, all the effort you put into your website might not reach the right audience.
- Weak Marketing Strategy—Without a strategic marketing plan, potential visitors won’t know your business exists. If users aren’t easily accessing your site, your content won’t reach your customers. A strong marketing strategy helps attract visitors, keeps them engaged in your content, and drives them toward a purchase.
Impacts of Poor Design on Business
- Loss of Credibility—Potential customers will form an impression of your company within milliseconds of landing on your webpage. Their perception of your website design will affect their opinions about the professionalism of your brand and services.
- Loss of Potential Customers—When your web design contains spelling errors, poor layout elements, and faulty navigation, you risk customers leaving your webpage before you can sell them your products and services.
- Negative User Experience—Prioritize the user experience when developing your website. If your website is difficult to navigate or understand, users will shop elsewhere. To create a positive experience for consumers, conduct focus groups and usability testing, optimize your web speed, and ensure consistency in your design layout.
- Wasted Money—If bad website design hinders your marketing efforts and keeps potential customers from finding you, then you are missing out on potential sales and revenue.
- SEO Penalties— A poorly designed website can undermine your SEO strategy. Google’s ranking factors include quality of content, page loading speed, bounce rate, usability, and user experience. Help your website’s ranking by incorporating these elements into your website design.
How to Avoid Bad Design
To avoid common design mistakes, incorporate these elements into your website:
- Aesthetically pleasing layouts
- Smooth navigation with clear calls to action and all links working properly
- Relevant colors, white spaces, and clear fonts
- Consistent design elements across pages
- Optimized content
- Quick loading speed
- Mobile-friendliness
Work with a professional web design business to create a strong internet presence for your business. The benefits of a well-designed website far outweigh the costs, making it one of the smartest investments you can make.
Building a fantastic website takes a team effort—from content writers and designers to developers and SEO experts. Partnering with a local web design agency in Utah will make the process easier and save you money in the long run.
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Infographic
In today’s digital world, a strong online presence is crucial for building your brand. Poor website design can severely limit your business’s potential. Learn the effects of poor design on your online presence in this infographic.

by Damon Burton @ Utah Sites | Feb 4, 2025
Good design starts with knowing who you’re designing for. Creating a website that appeals to your target audience is the key to bringing in clients and making sales. Consequently, targeted website design is a critical part of building a successful website for clients.
Understanding your audience’s preferences and behaviors allows you to craft a personalized user experience, which not only increases engagement but also builds trust. A custom web design company can create a website with your audience in mind that will make a lasting impression.

(Designecologist/pexels)
What is Targeted Website Design?
You’ve probably heard the old proverb: “You can’t make everyone happy,” and that sentiment applies to business as well. As much as you would love to appeal to every potential customer with access to the internet, that’s just not realistic. Some people might not be interested in the products or services you’re selling and that’s okay.
Your job as a business owner is to determine who has a vested interest in your products and services and how to attract them as customers or clients. Then, partner with a design company to build a website that drives conversions by focusing on your target audience. Figure out what appeals to this audience and drives them to make a purchase, then design according to that criteria.
How Can I Find My Target Audience?
Defining your target audience can sometimes feel easier said than done. What criteria should you look for when deciding how to package your message? Gather as much information as you can about your target audience and use that to guide your decision-making.
Analyze previous customers and social media followers. Who has purchased from your business in the past? Who is engaging with your social media? Then, break this group down to identify the following:
- Age
- Gender
- Location
- Career and Income
- Interests
Use this information to inform your design decisions.
How Can I Use Design to Attract Customers?
When attracting your ideal customer, we’ve established that it’s best to work backward. Figure out who you want to reach, what makes them tick, and what they want from your website, and then design with the end goal in mind. Some elements to consider when designing for your ideal audience include:
Images
The colors and images help set the tone of your website and directly influence the audience you will attract. You should use color schemes and images that reflect your business and the products or services you offer.
Your logo is a large part of your business’s identity, so it’s important that it reflects your vibe and appeals to your ideal customers. Different colors evoke specific emotions and associations, which companies use strategically to communicate their values and appeal to their target audience. A website design company can help with a logo that appeals to the consumer while reinforcing your brand identity.
Layout
The layout of your website will directly shape your customers’ experience and influence their perception of your brand. A well-designed layout will communicate professionalism and promote trust, while a poorly designed webpage will leave users frustrated and likely lead to higher bounce rates.
Verbiage
Write with your reader in mind. Consider who is visiting your website and then write your website copy with their expectations in mind. Depending on your ideal customer, this language might be simple and straightforward or conversational and witty. Whatever your tone, tailor your website copy to best advertise your products or services. Better understanding your ideal customer’s demographics can help guide how you speak to them.
What Else Should I Keep in Mind?
Monitor the Competition
Stay up to date on what the competition is doing. Closely monitor their web page to see what’s working well and what isn’t. Consider things like their functionality, design, layout, content, and navigation. How are they optimizing their content? Seek out opportunities to gain a strategic advantage over them.
Put Aside Personal Biases
Just because you prefer a design choice doesn’t mean it’s right for your brand. What appeals to you might actually be detrimental to your ability to attract and engage customers. Stay focused on your ideal customer and what they’re looking for. Then create a user experience that builds brand trust and loyalty with your target audience.
A web design agency can offer a fresh perspective from someone outside the business. They design with your end goal in mind while staying true to your brand identity.
Should I Consider Working with a Professional?
Remember, your beautifully designed new website is of little use if it doesn’t appeal to the people you want to see it. A custom web design company can deliver an optimal experience for your business and customers. If you need help creating a custom website that speaks to your target audience, contact our custom web design agency serving Salt Lake City, Orem, Ogden, Layton, Provo, and surrounding areas.
by Damon Burton @ Utah Sites | Jan 23, 2025
Your business reflects the community around it, influencing its operations, values, and needs. That’s why partnering with a local web design company makes perfect sense. They understand the unique dynamics of the area, the local market, and the specific challenges you face.
A web design company from your community will offer insights and solutions tailored to you, helping your business grow in ways big national companies simply can’t. Read on for five reasons why hiring a local design company is the right decision for your business.

(freepik/Freepik)
Why a Local Design Company is Right for My Business:
Expertise
A local web design business will understand your business environment better than an outsider who is less familiar with your market. Because the company is local, it will be familiar with regional trends, competition, and preferences. This knowledge will help them develop content and marketing strategies that work for your goals and objectives.
For instance, a web design company based in Utah is uniquely equipped to understand the specific web needs of businesses across various local cities. Whether in Salt Lake City, Orem, Ogden, Layton, Provo, or nearby areas, a Utah-based firm offers valuable insights into your business that an East Coast firm simply cannot match.
Quality
A web design business has a lot on the line when working with a local customer. Their reputation and public perception are at stake in local circles. Consequently, they will likely work with you every step of the way to ensure you’re satisfied with the result. These interpersonal relationships will provide peace of mind throughout the design process.
To an outside corporation or company overseas you might be just another customer. Consequently, you could get a lower quality, less personalized level of service. Because designers, editors, and decision-makers aren’t local, you may have less access to the process—or to the people behind the process—and your quality could suffer.
Flexibility
Relationships are the heart of business. Local design companies understand the evolving needs of your business and will likely be more open to changes than an outside corporation that has rigid protocols. Whether you need customizations or ongoing changes to your site, local web design companies often allow you to make these adjustments quickly and efficiently.
Value
A local design company is often the best value for your money. Larger regional or national web companies often charge more to support their large office spaces, large payrolls, large advertising budget, etc. Your money will often go further with local professionals with the same skill sets but lower rates. And local companies may offer more customized pricing plans vs. national companies’ one-size-fits-all packages that come with services you don’t need.
Accountability
With larger companies, making headway on a project is sometimes challenging. It can feel like employees are passing you from one person to the next without understanding the bigger picture. You are “out of sight, out of mind.” Local teams will be more likely to assign a consistent person or team to your contract, which increases accountability.
How to Find the Right Local Design Firm:
There are several reasons to go local when hiring a web design company. However, not all local design companies are created equal, and there are many strategies to consider when choosing the one that’s best for you.
Read Reviews
A reputable web development company should have testimonials and reviews from past clients. Reviews will help you learn more about the design company’s customer service, professionalism, and reputation. Additionally, it will allow you to see if there are any issues or problems you should be aware of.
Don’t expect perfection. Not every company is going to please every client every time, but it’s a good sign if the company replies to the negative review and offers ways to make things right.
Review Portfolios
Ask to review a design company’s portfolio. It’s a great way to get familiar with their previous work and decide if they’re a good fit. It can also give you a better understanding of their style, perspective, and skill. As you look at a company’s work, see which target audiences they have been appealing to. Do they have anything in common with your target audience? It can help if a company has worked with clients in your same niche.
Check Out Their Communication Style
Look for a design company that is responsive to your questions and concerns. They should be attentive and friendly while communicating openly and regularly. When a company communicates openly, they are likely to keep you updated on the progress of your website and solicit feedback along the way.
Consider Their Services
As discussed above, not all design services are equal. Ask if a designer can perform specific tasks for your website that go above and beyond web design. For example, can they do search engine optimization (SEO) to help you get found online? If so, they can set up the structure and content of your site to be easily optimized. That will save you from having to retrofit your site for SEO later.
Other services might include web development, content writing, and graphic and logo design. Get more for your money when choosing to work with a team that can help you with your marketing plan beyond just website creation.
Compare Pricing
Before contacting a web design agency, you should have a clear budget and expectations. Pricing between web companies will vary depending on the project’s scope, characteristics, and challenges. After outlining your expectations to the design company, you should ask for a quote or proposal that details a project timeline, including deadlines and payment terms. Any reputable company will be transparent with their pricing.
Hiring a local design company for website design and development is an investment in your brand and public perception. A local company will know your competition, your community, and how your business fits into the bigger picture. They can help craft your website design to meet your exact goals, often at better prices than big, national competitors offer.
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Infographic
Your business mirrors the community it serves, shaping its operations, values, and needs. That’s why partnering with a local web design company is a smart choice. Discover five reasons in this infographic why hiring a local design firm is the best decision for your business.

by Damon Burton @ Utah Sites | Jan 7, 2025
When it comes to website design, one size rarely fits all. And having the right website for your business isn’t just a gimmick; it’s a matter of your long-term success.
Your website is the first place your customers will interact with your business, so it’s essential that your company portrays a professional image. Understanding your website needs and functionality will help you develop a polished brand that showcases your business’ identity while meeting your customers’ needs.
The big question is, how do you create that winning website? One option is to hire a custom website design company. But is it really worth paying for a custom solution when you could DIY your site using low-cost templates? Read on for some of the advantages a professional web agency can provide.

(rawpixel.com/Freepik)
Advantages of Custom Design
A credible custom web design business can work with you to meet your priorities within your budget while offering you the best of both worlds: an affordable, convenient option customized entirely to your business objectives. Some of the benefits a custom design agency provides include:
Cost Effectiveness
Sometimes, custom design gets a bad rap for being too expensive. And yes, there are those options out there. However, it is possible to get customized designs within your budget. While templates are notably less costly, they don’t provide the same personalized attention to detail that a custom agency can provide.
Design agencies also offer the flexibility of basic options vs. more complex ones that meet your needs and budget. Basic options are great for business owners who don’t have the money to invest in a complex design upfront while still being professional and affordable.
Growth Potential
As your business grows, your website can expand to include new features as well. When you work with a graphic designer, they can account for the future growth opportunities of your business. Down the line, as your business scales, you won’t have to do a complete website overhaul. Instead, you can seamlessly tweak your website to meet the growing needs of your business.
Efficiency
If your priority is getting your website up and running as soon as possible, don’t count out a custom design service. While preexisting templates might allow you to get your content online quickly, don’t forget that maybe your content isn’t ready for the web. Rushing to get content online without any supporting strategy is short-sighted and could compromise your brand.
By working with a team of talented professionals, you can start with the foundation of a winning strategy, and then support it with a slick design and relevant, engaging content. The custom design company will have a whole team of experts working toward a desired goal, so they can accelerate your site’s progress.
You can have it all: a great website that is prepared to ascend the search engine rankings and a fast turnaround.
Functionality
A beautiful website is important, but its good looks can’t come at the expense of its function. When people design their own site from a template, they can lose sight of that. They may build sites with fancy pictures or videos that bog down the speed of the site. They may build a complex site that is hard to navigate. But a good custom web designer will know how to make your website both attractive and functional.
Adaptability
Smartphones are influencing the way we interact with web design. Not only does your website have to look professional on a computer screen, but it must load correctly on a handheld device. Working with professionals helps ensure the design you choose will work on several platforms.
Marketing Potential
A good agency will make sure that your design choices (color, style, font, site structure, etc.) make sense from a marketing perspective. Not all design is created equal, and you’ll want to choose design strategies for your website that speak to your target audience.
Optimization
Perhaps most importantly, your website should be search engine friendly. It doesn’t matter if you have the slickest website on the internet if no one can find it. If you want to make sure that your website’s content, structure, and code are optimized to rank higher for relevant search terms, work with a team that knows how to get your design to work for you.
Making the right web design decisions behind the scenes helps drive organic traffic and potential customers to your website. What’s good for design is also good for business.
Every business is unique and deserves a website tailored to its brand identity. A custom web design company can deliver an optimal experience for the business and customers. If you need help creating a custom website for your business, contact our custom web design agency serving Salt Lake City, Orem, Ogden, Layton, Provo, and surrounding areas.
by Damon Burton @ Utah Sites | Dec 12, 2024
Any good web designer would agree, when it comes to aesthetics, that sometimes less is more. But how should you effectively utilize “the less” to help your content stand out?
While white space is often referred to as “negative space,” its use in media is anything but negative. In the world of web design, white space doesn’t have to mean wasted space. The content you choose to include is just as important as the content you don’t.
Read on for more tips on how to avoid losing your message in the clutter.

(Canvy Mockups/pexels)
What Is White Space and How Can You Use it for Your Benefit?
To effectively use your white space, you have to understand what you’re working with. In web design, white space is the empty space left between visual elements on your site. This can include anything from margins to text boxes and images and even the space between individual letters, lines, paragraphs, and columns.
This blank space doesn’t even need to actually be white, but rather, a solid color without any text or images. When done well, incorporating this design principle into your web design can have many benefits for visitors to your site.
Visual Appeal
Blank space on your page improves the overall reader experience. A reader forms an impression of your brand within milliseconds of arriving on your website. Similar to an advertisement in a magazine, your messaging should be aesthetically pleasing and stand out to the reader.
Clarity
Blank space between columns and images makes it easier for users to read and process information. When text or columns are cramped, the messaging can become overwhelming and harder for your reader to comprehend. Simplicity is everything.
Including adequate white space in your design plan creates a natural flow for your reader and allows them to digest the information more easily. If you want to emphasize a headline or text on your page, try increasing the space between letters to break up the monotony and draw your reader’s attention.
Organization
The amount of white space between visual elements is important in determining whether the content is related. It’s like the way similar ideas might be grouped together in the same paragraph. Grouping text and images together based on topic draws the reader in. Utilizing white space between separate topics increases your reader’s understanding of these ideas.
Scope & Structure
Use white space to emphasize important aspects of your message that you want to stand out to your reader. The organization and size of your individual design elements can help create a structure that is eye-catching to the reader.
A popular strategy in the design community is the Z-shaped layout. This layout anticipates that the reader’s eye will travel from the upper left to the upper right-hand corner of the page before scanning diagonally back down to the left and proceeding to the right. Knowing reader habits helps web designers develop content that matches these preferences. For example, a banner at the top of the page, followed by a graphic below and then a bolded headline with text illustrate this layout perfectly. Space to the left and right of the graphic should be left blank for clarity and emphasis.
Brand Impressions
Ultimately, your web page is an extension of your brand. Interacting with your website should be a comfortable, enjoyable experience for users. Paying attention to design principles and intentionally incorporating enough white space in your web design will increase user satisfaction.
You will want to craft a web design strategy that supports your goals based on your industry. For example, imagine you run a small boutique hotel in Utah with gorgeous mountain views. In this case, utilizing white space with minimal images projects an impression of luxury and intentionality. A strong, purposeful design will leave your reader feeling relaxed and soothed as they peruse your website and imagine their stay.
On the contrary, a cluttered, overwhelming design could reflect poorly on your brand and the experience you’re marketing.
Why Intentional Design Matters
When it comes to white space, intentional design matters in crafting a positive user experience in a number of ways:
- Increases engagement—There should be adequate white space around interactive elements such as social media buttons or response forms and links. This helps these elements stand out and encourages readers to interact with them.
- Promotes site navigation—When a web page feels comfortable, users will interact with it longer. White space makes it easier for visitors to understand natural breaks in content and navigate the site.
- Improves usability—Smartphones are changing the way we interact with web design. Not only does your page have to look slick on a desktop or laptop, it must also load correctly on a smart phone. White space on a mobile device keeps the messaging from becoming too cluttered on a small screen.
Make sure your use of white space is visually appealing and communicates a clear message. It should support your organization by grouping ideas together based on topic. Smart design will use white space to sequentially guide the eye from one design element to the next in order of importance. Ultimately, the overall look and feel of your page will represent your brand in a slick and eye-catching way.
Don’t draw a blank when it comes to incorporating “blank space” in your web design. Use these tips to create a web experience your users will want to interact with. And if you need help, contact our custom web design agency serving Salt Lake City, Orem, Ogden, Layton, Provo, and surrounding areas.