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Help Your Designer Create the Best Website for Your Company

Great websites happen because there is a fruitful collaboration between you and your web design company. You should both be focused on helping you company reach its goals while staying within budget. Consider the following tips for a positive relationship you and your web design company.

Create the Best Website for Your Company

(Pixabay / rawpixel)

  • Open up – Give your design team plenty of information to work with. You know the ins and outs of your company. Make sure to relay information about your brand, mission, philosophies, services, etc. so that your designer can get in sync with your company.
  • Get it in writing – There must be proper documentation before you start work. Make sure that your design company prepares strategies for your project. After they present you with the initial drafts, you can engage in back-and-forth communication that will help fine tune your website for an optimal outcome.
  • Have an open mind – You outsourced your web design to an expert because they have knowledge and experience in this area. Be open to ideas from those who know their craft well. You don’t have to take all of their suggestions, but be willing to give them full consideration.
  • Communicate – Communication is key to a strong working relationship. You and your website designer must communicate regularly on your project. If you are unhappy with something, communicate your concerns right away. If you love something, relay your satisfaction as well.
  • Remember your audience – You may have personal likes and dislikes, but those may mean nothing in the eyes of your audience. Neither you nor your designer should be focused on yourselves but rather on your target audience and what will appeal to them.

When the designer-client relationship is working well, you can have a very fulfilling experience and bring a website to life that will make you proud and help you realize your business dreams.

How to Design Effective Websites for Different Age Groups

Each website has a different audience, and each audience has its unique characteristics. Some websites may appeal to kids and be fun and interactive. Others may sell adult-oriented products such as home security systems or car insurance.

Design Effective Websites for Different Age Groups

(Pixabay / epicantus)

When you design a website for a particular age group, educate yourself on your audience’s desires and emotional triggers. It is important that your website designers thoroughly understand the demographic that you’d like to appeal to.

Designing for children

If you are designing your website for kids:

  • Keep a clean user interface. Too much clutter can distract children.
  • Use vivid and exciting colors.
  • Use animation and sound.
  • Reinforce actions through emotions.

Designing for teenagers

Teens are more adept at technology and have access to more mobile devices. If you are designing for teenagers, consider the following.

  • Simplify your website design to eliminate distracting material.
  • Include plenty of visually stimulating graphics.
  • Make sure that your design does not look too simplistic or childish.
  • Keep up with social trends.

Designing for adults

Designing for adults is straightforward. They are drawn in by content and not by sound or animation. Adult users value content and are more intent on getting answers to their questions.

Designing for the golden years

As adults decline in dexterity and motor skills, their ability to navigate a website diminishes. Furthermore, some seniors have only recently been introduced to the web, so keep your design simple and intuitive. Seniors are more open to exploring websites and often more patient than children and adults.

Seniors value interaction and are more willing to research, read, and learn new things. Because they are more experienced in life, they are often very adept at solving problems. Design for this age group should feature easy-to-read text and links that are simple to click. Navigation should be simple and straightforward.

Nobody expects a design to appeal to all age groups. Know your main audience and cater specifically to their needs, aptitude, goals, and preferences.

Mobile-Friendly Website No-No’s

Responsive (“mobile-friendly”) web design is a design approach that creates an optimal website viewing experience across a variety of devices and screen sizes. The goal is a uniform user experience across the board. Responsive design allows you to develop an adaptive layout that will scale to each user.

Mobile-Friendly Website Problems

(Pixabay / FirmBee)

As you work to craft a responsive web design, watch out for these common mistakes:

  • Over-focusing on desktop – Many designers believe that the way your website looks on a desktop is more important than a mobile design. Yet, as of 2016, mobile traffic eclipsed desktop traffic as the most common form of website browsing across most industries.
  • Not designing for touch – Designers should include touch technology that offers users the opportunity to navigate with taps and pinches. As mobile has become the dominant form of traffic, keep in mind that many of your potential customers have ditched traditional keyboards in favor of touchscreen devices.
  • Masking content – Some designers hide or remove content to fit a smaller screen. This can have a negative impact on your website’s search engine rankings because the search engines can see the discrepancy in content between desktop and mobile versions, knowing that mobile has a poor user experience.
  • Non-user friendly navigation – Make sure that your navigation is still easy to use on a mobile site. If you have a lot of links in your menu, consider consolidating them or find a way to have the menu adjust to smaller devices so that everything is still readable without cluttering your design.
  • Neglecting page speed – Desktop and mobile users alike put a premium on a fast loading website. No one wants to wait around for a website to load. Likewise, a website that loads could negatively impact your search engine rankings. Keep an eye on your site’s loading speed, and make sure that it is up to par. Two good free tools to use are GTmetrix.com and Google’s PageSpeed Insights.
  • Including low-quality images – High-quality images that look perfect on a desktop may get distorted on a mobile device. On the other hand, an image that is pixel-perfect for mobile devices may get stretched out and look blurry or pixelated on a larger desktop. Make sure to use dynamic image features or vector-based graphics so that your imagery can scale based on your visitor’s device.

 

Choosing the Right Domain Name

Your domain name is an important that contributes to the long-term success of your business. Make sure that you put adequate thought into choosing one that will benefit your company. Brainstorm with your friends, family, and team to come up with a wide selection of potential domain names before you begin narrowing down your options.

Choosing the Right Domain Name

(Pixabay / Studio32)

As you consider possible domains, keep these tips in mind:

  1. Keep it succinct – A longer name is tempting because it allows for a more detailed description of your business, but potential customers will have a hard time remembering and typing it. If your domain name can be easily misspelled, customers will have a hard time finding you.
  2. Avoid numbers and hyphens – For the same reason as tip #1, numbers and symbols could easily confuse your customers. When they hear your domain name, they have no way of knowing that it is composed of anything but letters. They may omit the symbols or numbers or put them in the wrong place.
  3. Branding – Your domain name should fit the type of business you have and the products you are promoting.
  4. Consider keywords – You want your domain to give a clear picture of what your business is all about. Consider a few descriptive keywords that capture your business and include them in your domain name.
  5. Target your area – A local business should consider including the state or city in the domain name. This will make it easier for customers to find you and remember your location. For example, if your business is a lawn care service in CityXYZ, something as simple as CityXYZlawns.com would serve you well.
  6. Appropriate domain extension – .com is the most popular domain extension. There are other extensions available, but .com is more familiar and, thus, more memorable.
  7. Don’t be a copycat – Using a domain name that might infringe on another business is too risky. You could end up in a messy and expensive legal battle. Do your research to make sure that nobody else is using the domain name that you are considering or any derivation of it.

You’ll have your domain name for a long time, so take the necessary steps to come up with an effective one. Develop it with the help of a team and try testing it out on a large group of people to get their opinions and input.

A Guide to Building Websites for Millennials [infographic]

In this modern world, information is accessible in the tip of your fingers. Individuals from different walks of life will never settle to be left behind on social events, trends and other issues and concern in the society posted on different websites. Because of the rampant use of the internet, most businesses developed a mobile-friendly web design that would provide information about the products and services they offer. Planning to create your own web design? This infographic presents various things to consider in developing a responsive website.

A Guide to Building Websites for Millennials [infographic]

A Guide to Building Websites for Millennials

Millennials are typically defined as people roughly between 16 and 34 years of age. They have been the focus of scrutiny and attention, largely because of their unique purchasing habits and use of technology. They have different expectations compared to the previous generations, causing businesses to rethink their marketing strategies.

Guide to Building Websites for Millennials

(Pixabay / StockSnap)

Millennials have a different mindset. They easily respond to demonstrations of authenticity and personalization. They expect your products to be real and customized for their needs. They respond to unique stories, and they enjoy making personal connections with brands.

Knowing that millennials are a significant force in today’s consumer sector and that they are likely to make choices based on what they see online, you should keep millennials in mind as you design your website and marketing materials. The following are some effective ways to appeal to millennials through your website’s design:

  • Tell your story – Millennials like the latest web design trends, but they like stories from happy customers better. They also like to hear your story—especially if it’s a compelling one. Your website will connect better with millennials when you display authenticity.
  • Keep your navigation simple – Understand that millennials appreciate clean and uncluttered websites with layouts that are easy to navigate.
  • Responsive design – Ensure that your website works well on mobile devices, as millennials could easily shift from desktop to mobile at any second. Your responsive website will build credibility with millennials, whom otherwise would run out of patience with an unresponsive website.

Appealing to millennials is worth the extra effort. They make up a big part of the market, and once they find a brand they like, they can be very loyal customers.

NEED HELP? Call our award-winning Utah web design company at (801) 774-9999