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Google Analytics Basics

Google Analytics is a free analytics service from Google that tracks and reports website traffic. It’s now the most widely used analytics service you can find on the internet. Google Analytics will give you the following information about your website:

Google Analytics Basics

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  • Websites that send traffic to you
  • Number of website visitors
  • Where your visitors live
  • Most popular pages on your site
  • Number of visitors converted into leads
  • Ways to improve your site’s speed
  • Marketing tactics that drive the most traffic to your website

To install Google Analytics, you will need to create a Google account. Once you’ve created your Google Analytics account, you can sign into it, and you will need to compete a few steps to connect your website to the service. Setting up your Google Analytics is then simply a matter of how you want to organize your site or sites. Here are some steps you will need to take to get the optimal experience with the program:

Installing your tracking code — Once set up and logged in to analytics, click the Get Tracking ID button. After agreeing to the terms and conditions, you will then receive your Google Analytics code. The code must be installed on every page of your website that you want to track.

Setting up your goals — After installing your tracking code, set up “Goals.” This will help track when important things happen to your website. For example, if you sell products it can keep track of how often the purchase confirmation page appears and can be attributed to a dollar amount. Or you can track when a contact form is filled out.

Adding additional accounts and properties — If you have multiple websites to track, you can add another account by going to the Admin menu and selecting the Create New Account link in the Account column. Another way to add a new website is to go to Create New Property link in the Property column under the Admin menu.

Viewing the data — After setting up your accounts to your specifications, the fun is just beginning. If everything is set up correctly, you will be able to start learning about the traffic and trends on your website. You can use that information to create strategies for your website and business.

When it comes to knowing how your customers are behaving online, Google Analytics is the go-to option that will not disappoint.

The Psychology of Web Design [infographic]

The internet has created millions of websites that are accessible to anyone who is connected to the online world. However, not all of these websites can attract users to browse and explore its content. This is because websites can appeal to different users. That’s why you need to properly understand your market before making a website so that you can match the design to the users.

The Psychology of Web Design [infographic]

Why Some Small Businesses Still Don’t Have Websites

When the World Wide Web went live on August 6, 1991, it became clear that the world would never be the same. The internet changed how we conduct research and business. However, despite the revolutionary growth of the internet and related technologies, not all businesses have established an online presence. According to a report released by research firm Clutch, nearly 46 percent of small businesses in the U.S. didn’t have a website as of 2016.

Some Small Businesses Still Dont Have Websites

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There are many reasons a small business would choose not to create a website. Here are some contributing factors:

  • Irrelevant to the business — Some small business owners believe that a website isn’t relevant to their industry. What these business owners may fail to realize is that many shoppers now look online before purchasing a product. Whether they are looking for online options or searching for a physical store near them that may have what they need, they are using the internet as part of their shopping experience. Even if it’s just a page with contact information, small businesses should have some type of online presence so people know they exist.
  • Lack of technical know-how — Many small businesses do not have the expertise to put up and maintain a website. With only a handful of employees who have their own responsibilities, it may be difficult to find anyone with the know-how and desire to take on the task. While these businesses could reach out to someone else to perform those tasks for them, the costs may be prohibitive.
  • Cost — Cost is a major reason why small businesses do not have an online presence. While some of these businesses may want to have a website, they may see the cost and upkeep of a website to be too expensive in relation to how much money the company makes annually or how much of a return the website could provide.
  • Social media — Some small businesses use social media platforms instead of a website. Owners believe that they can reach their target market through active participation in social media, while spending less than they would with a full-blown website.

While these reasons may all seem valid, a lot of small businesses miss out on customers by not having an online presence. As customers rely more on the internet to find the products and services they’re looking for, small businesses may find themselves falling behind the competition if they can’t offer a website.

How to Attract Millennials to Your Website

Millennials, also known as Gen Y or Generation Me, are responsible for founding Facebook, posting pictures on Instagram, and making cellphones an extension of the body. While millennials are often viewed as entitled and self-centered, they have also proven to be very active in social causes and strive to make a difference in the world.

How to Attract Millennials to Your Website

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Since millennials have grown up with a number of technological advancements, they enjoy constantly interfacing with others and the brands they like. As a result, traditional marketing techniques that would work on former generations don’t usually work on them. There are about 80 million people in the U.S. who are considered part of this generation, making them a force to be heeded by marketers.

Here are some ideas you should keep in mind while trying to attract millennials to your business:

Design for ease — Make sure that the most important information on your website is readily available to consumers. Websites that are hard to navigate or have essential information buried will lose millennials in a matter of seconds. Users should be able to get to the heart of your site within two clicks of the initial landing page.

Be mobile-friendly — In addition to having a good web design, make sure your website is mobile-friendly. Most millennials won’t be accessing your website from a desktop computer. If you want to make a big impact on that generation, make sure that your site has mobile flexibility or that you have an app. If your website is cumbersome to read, millennials will find what they’re looking for from someone else.

Make content engaging — Millennials tend to move at a fast pace, so if you don’t grab their attention right away, you will lose them to the sea of other things that can occupy their time. Some ways to accomplish this are to write content that catches their attention, create viral videos, hold contests, or affiliate your brand with a charity or cause that may be of interest to them. Another thing to keep in mind when creating content is shareability. If your content is engaging and catches their eye, millennials will share it with their friends, which can be a big boon for your business.

Connect through social media — Social media is the lifeblood of millennials. They often check their social media accounts first thing when they wake up in the morning and throughout the day. You can connect with this group by linking your site to the various social media platforms where they actively participate. However, it’s not enough to just make accounts and post on them. If you really want to reach millennials, interact with them by retweeting them on Twitter, responding to messages, and liking their comments.

If you’re not already reaching out to millennials, make sure you start now. While they require a marketing strategy all their own, their love of communication and sharing with others will benefit your company. Just make sure that you can offer a product that they love and content that they are willing to share.

6 Ways to Identify that You Might be on a Fake Website

Online shoppers constantly see product offers that are too good to be true. Some unsuspecting shoppers who are intent on saving a buck may find out later that they have been victims of scams. If you aren’t careful, you could lose a fortune on these carefully constructed schemes.

Ways to Identify Fake Website

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The global counterfeit trade industry adds up to billions of dollars each year. You may order a brand name and end up with a cheap knock-off or not receive a product at all. Worse, you could have your credit card information or personal details stolen.

To avoid being scammed, make sure that you check websites carefully. Here are some red flags to watch for:

  • Questionable domain name — Scammers imitate the domain names of bona fide businesses by simply adding a few extra characters while posing as the real thing. If you see a domain name of a legitimate brand with an additional word tacked on such as “sales,” “discounts,” or some other term, you might be dealing with a phony site. Another popular tactic is using the brand name before a generic domain extension, like .biz or .info.
  • Poor design and grammar — Branded companies devote a lot of money to their websites, ensuring a perfect design and presentation. When you see poor-quality images and bad English, be careful.
  • Huge discounts — Profit is the primary motivation in business. If you see an offer that is unreasonably cheap, you might be dealing with a fake website. If an offer seems too good to be true, check competitors’ websites to get an idea of the going price. If your offer is way below the standard, it’s probably best to abandon the website.
  • Weird payment specifications — If a website asks you to pay through wire transfer, such as Western Union, alarm bells should be going off in your head. Work through websites that have secure credit or debit card payment options, because there is no way to get your money back if you send a wire.
  • Poor communication options — If the contact information on the website looks strange or is missing an address or phone number, there may be a problem. Also, if the site wants you to fill out a query instead of providing contact details, you may be stepping into a danger zone.
  • Bad reviews — Before buying anything online, check the website reviews. If you see nothing but complaints, look elsewhere to buy your products.

Trust your instincts when you deal with suspicious websites. If you have the gut feeling that something is wrong, it’s probably best to shop elsewhere. There are plenty of online shopping choices, so why risk dealing with shady websites that won’t deliver?

3 Online Resources for Learning About Web Development

Many web designers and developers are committed to sharing tips, tricks, and other knowledge. As evidence, check out the various online resources for helping people understand more about web development. These web-based tutorials can teach you how to build a portfolio, develop websites, and even launch a career in web development.

Online Resources for Web Development

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In this increasing-demand field, web developers are evaluated less by certifications than by the strength of their portfolios. In other words, your work samples speak louder than your credentials. Many of today’s best web developers built their portfolios based on instruction from the online web development community, not from formal classroom settings.

Here are some of the best websites to help aspiring developers master their craft:

  • Lynda — This site offers a range of video courses from online instructors for a low monthly fee. It gives aspiring developers access to thousands of online courses that range from beginner to advanced. You can choose the classes that best fit your needs and the trajectory of your career.
  • Codeacademy — This course-based online learning site is completely free. Instead of watching sets of videos, users learn through interactive examples that introduce coding from the get-go. Every example will allow you to learn a particular programming language, such as HTML, CSS, or PHP. The various samples let you code within the browser. Your code will then be evaluated by the platform together with explanations.
  • Treehouse — This premier online learning source offers two pricing tiers to users. It will guide you along tracks specific to a certain skill. Videos from various instructors complement each track. The videos cover all aspects of web development.

Guidance for launching your web developing career is as close as the internet. Take advantage of these online resources that work with all different schedules and budgets.

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