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Tips for a Killer “About Us” Page

When making a website, we often focus so much on the homepage that we forget about how important the About Us page can be. The homepage is the very first place that customers usually land, but the About Us page is where they get to know your company, and its importance shouldn’t be overlooked.

Tips for a Killer About Us Page

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Why Does it Matter?

For a lot of companies and website owners, the About Us page is pretty daunting to write. Based on user analytics, however, a lot of potential customers go to this page for a good reason. First, they want to make sure that the website they are visiting is legitimate. They also want to see if the company can satisfy their needs.

Many business owners don’t know where to start when writing the About Us page. The goal of the page is to inform the reader about who you are and why you’re important, but there are drawbacks to giving too much information or coming off as though you’re tooting your own horn. Too much informing can be dry and dull, and too much bragging can seem disingenuous and off-putting.

How to Improve Your About Us Page

One of the easiest ways to improve your About Us page is by talking more about your audience and less about your company. This might seem counter-intuitive, but it yields impressive results. When people visit your About Us page, they aren’t so much curious about your company as they are about what your company can do for them. This means that if you start telling your audience the type of things you can do for them, they will be able to decide if your company is the solution to whatever problem they are trying to fix.

Another way to improve the About Us section is by using different kinds of media. There are many ways to tell a story. You can write it all out as an essay, but that can get boring after a couple of sentences. Adding more pictures, videos, and even animated GIFs can significantly increase customer retention.

Don’t forget to provide your address and contact details. If you are open and transparent about these things, you are assuring your customers that you are real and that you are available to talk with them. This will make them trust you, which will, in turn, help them have faith in the content of your website.

The About Us page is more than just a place where your customers can read up about you. It is a crucial marketing tool to ensure that your customers can trust you and remember your brand. If you execute it correctly, users are more likely to explore all of the content on your website, which can translate into increased sales, exposure, and publicity.

How Your Website Contributes to Online Success

Good web design may not be expressly appreciated by customers, but a lousy web design sticks out like a sore thumb. This is one of the universal principles that web designers need to know when making websites. Web design is not purely technical. Getting the website up and running is just one step toward designing a successful site. A lot of thought must go into the site before, during, and after its launch.

Website Contributes to Online Success

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How Proper Design Can Benefit You

If you plan to build a website, but you don’t know very much about web design, your users and customers will call your bluff pretty quickly. This is because professional web designers and developers have studied and researched the various types of designs that can make or break your site. You might think that the primary job of web designers is to create and manipulate a web page’s images and text, but that is actually the easiest part of their job. A web designer’s most important task is to ensure that the user experience is pleasant and effective and that the site is properly optimized.

Clients are very likely to leave a website that has a poor user interface. There are just too many exceptional websites out there for customers to spend unnecessary time on subpar ones. If the button placements are not intuitive and the site is hard to navigate as a whole, then it won’t matter if the art is impressive or the content is outstanding.

One advantage of good web design is that it can enhance your brand identity. A consistent and strong design that is associated with your brand is a very powerful tool as it brings brand recognition. When people can equate your brand to a particular style and vice-versa, they will often remember your brand because of it.

Future-Proofing

One of the most common reasons why some people skimp on web design is cost. However, if you think of it as an investment, professional web design is extremely cost-effective in the long run. A well-built site has fewer bugs and usability issues, which means that it won’t break down as often as a poorly designed, cheap website. This leads to less downtime, increased sales, and you won’t have to spend as much for repair and maintenance.

Good designers also make websites that age well. You’ve probably seen websites that look outdated because the business owners haven’t kept them current. This can be a turn-off for many customers. Professional web designers know how to adapt websites so that designs continue to look fresh and modern.

The advantages of a top-quality website outweigh the time, effort, and expenses associated with creating it. There are many ways to cut corners to save a buck in business, but shortchanging your website design is never a good option.

Learning Website Design Basics

We spend so much of our time online surfing the internet that we often take for granted the design of the websites we visit. An attractive and well thought out website can push the needle from bad to good or good to excellent in how clients view a company. If you want to create winning websites, then you need to learn the basic principles of design.

Learning Website Design Basics

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Design Principles 101

One of the most important principles you need to take note of when designing your website is making sure that items follow a proper visual hierarchy. Design the space so that the central element is seen first and is the most visible. Color, position, and layering all make a difference with how our eyes see multiple images and text. If you are selling an object, make sure that you emphasize that item. Your call to action (CTA), which in many cases is the “add to cart” button, should be equally prominent. Follow the general left-to-right eye pattern rule like when reading, use color to your advantage, and keep things from blocking each other.

The Rule of Thirds is a photography principle that can also be used for web design. When arranging your web pages, imagine dividing your page into nine equal parts by running two imaginary horizontal and vertical lines through it. The items that you want to emphasize should fall on these lines.

You might think that good design is all about adding more things – images, colors, and fancy fonts – to make your page interesting. However, adding more doesn’t always make it better; in fact, too many elements can make your website look messy. White space, or negative space, can help you combat this issue. Intentionally leaving spaces blank can sometimes add more to your website as it can lift or emphasize the things you want to be highlighted. For example, spaces in between images, text, and borders can make the website look cleaner and more organized when compared to a website with bold, colorful borders in between images.

Why It Matters

You might think that web design is just for graphic designers and serves only aesthetic purposes, but web design is much more. Good design should be a part of every website, not just because it looks good but because it enhances a user’s experience and encourages them to engage with your site. Users can easily navigate a website that is designed well while a website that is designed poorly will deter users, driving them away before they have a chance to make a purchase.

If you are learning web design, keep these things in mind. It takes a lot of time, practice, and study to design a client-friendly website. As you learn and apply the basics, however, you can hone your skills at developing beautiful yet practical designs for your users.

Web Design: Formal Education or Self-Taught?

We often take for granted the amount of work that goes into designing and maintaining the websites we visit on a daily basis. In reality, though, it takes a great deal of time, effort, and thought to create an engaging and intuitive site. For web designers, it is important to not only have an eye for beauty but also to have the skills to transform thoughts into reality.

Web Design Formal Education or Self-Taught

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If you’ve ever looked into becoming a website designer, or into designing a website for your company, you’ve probably felt a little overwhelmed by the coding language. With so much going into a website, you may wonder how to get the necessary expertise to create appealing sites. There are two basic schools of thought for learning about website design. The first is to get a formal education and the second is to go the self-taught route. Both options are viable, but they do come with their own pros and cons.

Formal Education

The first and possibly most significant advantage of a formal education in web design is that it comes with a degree from a university or college. This can be a pretty big advantage when trying to get a job or attract new customers. If you are just starting college and thinking about what degree to get, web design is an excellent undergraduate course to kick off your education.

Another advantage is that formal coursework offers a clean and structured approach to learning web design. Things are laid out for you in an organized manner. You won’t have to worry about what to study next as your professor’s job is to guide you throughout the entire process.

The main disadvantage of a formal education stems from the very same reasons. Since the education is offered through an institution, there is an additional cost associated with books, tuition, and fees. The class schedules, once set, are also very rigid, and you will have to attend your classes regularly or risk failure. This is the same for both real-life universities and online courses.

Self-Studying

The good thing about the internet is that almost everything you want to learn is available online. This means that if you’re itching to learn how to design websites on your own, you are able to find all of the necessary information from your keyboard. The principal advantage of this method is that you can work at your own pace since there are no classes or exams. You can simply pick up where you left off whenever you have the time and even backtrack and review things that you didn’t understand the first time. Additionally, much of the online content is free, and the material that you do need to buy generally comes with affordable, one-time or subscription payments.

However, the major disadvantage of being self-taught is figuring out where to begin. Since there is a lot of information available online, it is hard to know where to start, what to study, and in what order. Also, since there is no hard deadline, there is generally less pressure than in a formal education setting, so you might take longer than necessary to learn the information.

It’s also worth noting that many web design companies prefer real-world experience over formal education when hiring new website designers.

There are many options available to you if you wish to learn about web design. Take stock of yourself, including your budget and learning style, before deciding which direction to go. Both self-taught methods and formal education have their benefits, but one style, or even a combination of the two, might work better for you than the other.

 

5 Ways Web Design has Changed in 10 Years

Many things have happened over the last 10 years of web design, which means if you’re using the same design you had a decade ago, it’s time for an overhaul. But congratulations on being ahead of the curve and having a website 10 years ago! Nonetheless, having an up-to-date website is essential for keeping your business afloat.

Ways Web Design has Changed in 10 Years

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Few things show their age as much as the tech world. Ten years ago, websites were clunky and cluttery. Today, integrations and new programs have altered the web design landscape completely.

Here’s a closer look at key changes from the past decade that affect web design today.

  1. Better HTML – Website structure was very simple and limited 10 years ago. HTML often resulted in problems with aesthetics. Today, HTML5 is the predominant version of the HTML standard and is much more user-friendly and engaging.
  2. Proliferation of web fonts – A decade ago, Arial and Times New Roman were the popular fonts, and with them came very few variations. From the simpler times to today, thousands of fonts have become available, and more are in the production pipeline each day.
  3. Replacements for GIF images – For many years, GIF had been the dominant format for images on websites. While it still is the dominant image for social media sharing due to it’s animation abilities, today, there are better alternatives for higher-quality image display on websites.
  4. Social media bonanza – There were few players in the social media world 10 years ago, but today you will find a vast assortment of social media platforms. Social media is booming, and the business world has realized that social media engagement is critical to survival. Successful web design today incorporates social media elements.
  5. Search engine-influenced website designs – Search engine optimization has continued to be of the utmost importance, though search engine algorithms have changed. The most effective website designs today take into account up-to-date algorithms in order to rank high.

Looking back over websites and other online technology of 10 years ago, it’s hard to believe how far the tech world has come in such a short time. Using the past decade’s growth as the standard, it’s safe to say that many more changes will occur in website design over the next 10 years. The future is bright with new features on the horizon, including voice activation, real-time updates, and less-text websites.

Fixing Common WordPress Errors

WordPress is a website-creation platform that has allowed countless people to start their own websites, businesses, and careers online. It is the most popular platform used by web designers, freelancers, and even hobbyists because of its ease of use.

Fixing Common WordPress Errors

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In spite of its massive popularity, as with any technology, you may still run into error messages as you use it. There are a number of common WordPress problems for new users, but because of the large user base and supportive community, other users have documented solutions to those problems.

Word of caution: before you attempt to fix any WordPress problems, back up your site. That way, if something goes wrong in the process, you will be able to recover what has been lost.

The following are common WordPress problems and their solutions:

  • WordPress syntax or parse error – This problem occurs when eding your template files. When you reload your website after an edit and it doesn’t load properly, don’t panic. Avoid this error by not pasting code snippets into your live site to begin with. Instead, insert code using a plugin like the popular Insert HTML Snippet. Or, if you need to edit your site design, use a dynamic template like Divi from Elegant Themes. It provides a friendly, modular interface so you can drag and drop your website design however you’d like.
  • Error in database connection – It is quite common that WordPress cannot connect to its own database where all of your content is saved. Faulty credentials inside your wp-config.php often cause this error. Fix the problem by checking wp-config.php or by accessing wp-admin. If the error persists, get in touch with your host. The problem could be on their side.
  • Connection timed out – This happens when it takes too long for your site to load. It is a common problem in shared hosting environments. There are several potential fixes to this, which include deactivating all plugins one-by-one to test if a specific plugin is contributing to the problem, switching to a default theme to see ifthe theme is the problem, or increasing your PHP memory limit.
  • White screen of death – WSOD is probably the most annoying problem because you do not see any error message to suggest what the problem is. Like previous fixes, you can fix the error by trying several things such as increasing the memory limit, using a default theme, disabling all plugins, and enabling the debug mode.

If you have other issues with WordPress, reach out to the WordPress community for guidance. This large body of users can help you troubleshoot most any challenge on the platform.

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