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Building an Effective Contact Page

The Contact Us page is an essential part of a website. It plays a critical role in converting visitors to customers. It allows patrons, potential patrons, advertisers, and investors to get in touch with you. People can retrieve your contact information from your Contact page or get your physical address if they are trying to locate you.

Effective contact page

(Pixabay / Deans_Icons)

Make sure that your Contact page includes basic information about your business, such as company name, physical address, email address, and contact numbers. Some website owners include an inquiry form, soliciting users’ contact information and the nature of their questions or needs.

The location of the Contact page in the website is also important. Many websites bury the Contact page link at the bottom of the Home page. Visitors then have to work to scroll down and find the link, making for a more difficult user experience. Some websites put contact information on a separate page while others put it on top of the header of every page. The effectiveness of these options will vary by industry.

Because of the popularity of social media today, many websites include widgets for their social media accounts on their Contact page. Your customers and other interested parties can learn more about your brand and reach out to you through your social media accounts.

As you design or adjust your Contact page, here are some important things to consider:

  • Make it visually appealing – An impressive design will capture the interest of the visitor immediately. First impressions are critical in any business relationship.
  • Keep it simple – Make it easy for visitors to reach you based on the information you provide on the Contact page. If you are going to include a contact form, limit the details you ask for. The less fields users have to populate, the easier it is for them to submit.
  • Show off your brand – Your visitors want more details about you. Include information about your staff or your brand on the Contact page for a personal touch.
  • Ensure responsiveness – Most web users now rely on mobile devices. Make sure your Contact page looks as good on a mobile device as it does on a desktop.
  • Include a Google map – If you run a brick and mortar location, adding a Google map to the contact page is an effective way of showing the exact location of your business.
  • Check for errors – Even the smallest mistake could give your website visitors a negative impression. The Contact page should be quality controlled before it is published.

Having a well-designed Contact page can increase your conversions, and conversions should be the primary goal of any website.

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