You can get more business and bolster your professional brand by building a portfolio website. The purpose of a portfolio website is to showcase your work and allow people to get in contact with you. It allows you to store your best work in one place for potential clients to view.
If you are building a portfolio website, follow these steps:
- Pare down your collection — You don’t necessarily want to include all of your work in your portfolio; that could overwhelm viewers. Rather, include only what you regard as your most exciting work. Consider your target audience and add images that will appeal to them. Make sure that your work is displayed through high-resolution images.
- Mention other clients — Including a list of your clients will help establish your credibility.
- Include recent projects — It is important that your portfolio includes your best work, but you should also make sure that it includes current projects. This will show your prospective clients that the quality of your design has improved through the years instead of remaining stagnant or regressing.
- Tell your story — Your images will reveal something about you and your personality, but you should also use words to introduce yourself to potential clients. Choose your words carefully, describing how you work, your skill sets, and what type of processes you use. These concise descriptions will help clients feel connected to you and understand how you can further their goals.
- Maintain order — Make your presentation smooth and orderly by keeping related pieces of work together. When your art is categorized, it is easier to peruse.
Never consider your portfolio website as finished. Think of it as a work in progress that you can continually revise and improve. As you evolve as an artist, your website should evolve, too.