Minimalist web design simplifies interfaces by eliminating unnecessary content or elements that are not supportive of user tasks. It limits design to the most essential and basic elements. In essence, minimalist web design strips things down to the simplest form needed to make a design function.
Minimalist web design can strike a balance between functionality and aesthetics with bold use of space, striking typography, stunning visuals, and a focus on the content itself. The following are the assets that make minimalist web design a popular choice:
- Negative space – Minimalist web design is heavy on negative space. However, it is more than a small visual in the middle of a colorless expanse. It also covers space using dark backgrounds, black, or white. Some designers use full-color backgrounds to express negative space. The space can manipulate the user’s visual flow, as the eye is drawn to an element when there is more negative space around it.
- Large and vivid photography – The use of oversized images can add a touch of familiarity to minimalist sites that lack emotion. The use of hero headers as well as hero images significantly improves the emotional aspect of a website’s design.
- Dramatic typography – With many website elements eliminated, emphasis on typography becomes the focal point of a minimal framework. Typography brings focus to the content while creating an intriguing visual.
- Beautiful contrast – Designers can create impressive contrast with color, shape, size, scale, and element location. Backgrounds may be overlaid with bold images or colorful elements.
- Simple navigation – The use of the hamburger menu has taken over the traditional navigational tools in an attempt to further limit UI elements.
- Visual harmony – Minimalist design requires a solid backbone. Its visual organization should include a strong grid, attention to alignment, and visual balance.
- Flat design – Flat design works with minimal frameworks by toning down the abundance of bright colors. Flat design reduces the emphasis on design tricks, with stripped-away concepts pairing well with the minimalist philosophy.
Minimalist web design is not simply taking away elements. It requires expertise and a sharp eye to prevent the design from becoming inefficient. Mastering the pillars of minimalism will result in a sleek, content-focused website.